betaseries
INSIGHTS

To whom ?

• Marketing teams – OTT platforms, TV, distributors and producers
• Institutions, analysts

Methodology

• Analysis of usage among active BetaSeries members (3M open and active accounts, of which 300,000 are analyzed monthly)
• Analyzed base: 37,000 series over 10 years of use, 131,000 movies
• Easy-to-use SaaS access

Our deliverables & insights

We cover the following countries France, Germany, Spain, Italy (under development), Poland (under development)

Top series rankings (per week, month, year)

• By date, duration, number of seasons, platforms, country... On current and upcoming series
• With audience segment graphs

Series performance

• Audience segmentation and benchmark on platform's audience profile
• Interest and title reach analysis per season to estimate title performance on its acquisition & retention compared to other titles on the same platform or any other.
• Affinity series segment (based on real usage) Benchmark with other series
• Simulation of distribution on other platforms
• A lighter service is available on movies

Platforms & users

• Platforms audience profiles
• Catalogs profile and offer & demand per platform
• Benchmarks between platforms

Genre performance

• Audience segmentation, average lengths and usage shares on all genres
• Titles export and comparison between genres
• We cover the following countries : France, Germany, Spain, Italie (in development), Poland (in development)

OTT Audience segments analysis

• Analytics per age, gender, usage profile (occasional to heavy users)
• Platforms preferences per profile, most popular genres
• Benchmark mode between 2 profiles