betaseries
INSIGHTS
Exclusive live audiences and benchmarks on tv series and platforms
To whom ?
- Marketing teams – OTT platforms, TV, distributors and producers
- Institutions, analysts
Methodology
- Analysis of usage among active BetaSeries members (3M open and active accounts, of which 300,000 are analyzed monthly)
- Analyzed base: 37,000 series over 10 years of use, 131,000 movies
- Easy-to-use SaaS access
Our deliverables & insights
We cover the following countries France, Germany, Spain, Italy (under development), Poland (under development)
Top series rankings (per week, month, year)
- By date, duration, number of seasons, platforms, country... On current and upcoming series
- With audience segment graphs
Series performance
- Audience segmentation and benchmark on platform's audience profile
- Interest and title reach analysis per season to estimate title performance on its acquisition & retention compared to other titles on the same platform or any other.
- Affinity series segment (based on real usage) Benchmark with other series
- Simulation of distribution on other platforms
- A lighter service is available on movies
Platforms & users
- Platforms audience profiles
- Catalogs profile and offer & demand per platform
- Benchmarks between platforms
Genre performance
- Audience segmentation, average lengths and usage shares on all genres
- Titles export and comparison between genres
- We cover the following countries : France, Germany, Spain, Italie (in development), Poland (in development)
OTT Audience segments analysis
- Analytics per age, gender, usage profile (occasional to heavy users)
- Platforms preferences per profile, most popular genres
- Benchmark mode between 2 profiles
New: Search by talent
- Talents analyzed: 131,000 screen, writing, directing and producing profiles
- Talent's series and films and talent's role on these titles (actor, director...)
- Broadcast platforms on which the talent is most present
- Top 10 series and films: the selected talent's most viewed series and films
- Reach of the talent's series over the past 3 years to assess its impact on the market