Understand audiences
BetaSeries Screeners
Test your series on our audiences. Define its audience target, build its marketing sales pitch, identify preferred commissioners. Evaluate titles to buy or promotional assets.
You are
- A distributor launching a TV series in France, Germany, Italy and Spain
- A commissioner evaluating titles to buy (buying teams or research dpt) or optimizing the promotional material to use (media teams or agency)
- A producer testing an episode zero before release on its commissioner’s audience base
New: Test your series in development
We now offer the possibility of testing your series right from the development phase. Evaluate the potential of your concepts using a trailer, which you can supply or which we can create from your pitch using artificial intelligence tools. This is an excellent way to complement your BetaSeries Forecast study with a "field" test in addition to the analysis based on comparables.
Two testing methodologies
Our methodology on our closed panels solution (full episodes or trailers testing )
- Securized screener (watermarked with potential signed NDAs) on a 100-200 closed panel recruited upon client's brief
- Viewing sessions feedback enriched with a marketing survey
- Reporting & recommendation based on satisfaction feedback, viewing data and panelists' profiles and answers.
- Deliverables : prioritary audience and buyers targets, affinitary series, USPs, points of attention incl. verbatims, specific questions
- PDF reporting with stats & verbatims & analysis and recommendations
- Fast delivery: Brief, panel, reporting executed in less than 10 working days
Our methodology on our polls solution (trailers testing on Betaseries.com)
- Test on trailers of series evaluated for purchase decision or promotional material optimization (treatment, music, length...)
- Trailers upload on Betaseries.com home page enriched with one multichoice poll
- Reporting & recommendation based on satisfaction feedback and panelists' profiles
- Deliverables : main target audiences incl. per age, genre, platform, affinitary series and genres, loyalty profile of the target
- PDF reporting with stats & analysis and recommendations
- Fast delivery: Brief, survey, report completed in less than 5 working days
- Pricing: Starting at 1,000 €
Excerpts from Screeners studies
This solution is co-financed by the Creative Europe program of the European Union to support the European production ecosystem.
Interested in finding out more?
Tell us about your project and we will show you what our data can do for you.