Test your series on our audiences. Define its audience target, build its marketing sales pitch, identify preferred commissioners. Evaluate titles to buy or promotional assets.
You are:
A distributor launching a TV series in France, Germany, Italy and Spain
A commissioner evaluating titles to buy (buying teams or research dpt) or optimizing the promotional material to use (media teams or agency)
A producer testing an episode zero before release on its commissioner’s audience base
Our methodology on our closed panels solution (full episodes or trailers testing )
Securized screener (watermarked with potential signed NDAs) on a 100-200 closed panel recruited upon client's brief
Viewing sessions feedback enriched with a marketing survey
Reporting & recommendation based on satisfaction feedback, viewing data and panelists' profiles and answers.
Deliverables : prioritary audience and buyers targets, affinitary series, USPs, points of attention incl. verbatims, specific questions
PDF reporting with stats & verbatims & analysis and recommendations
Fast delivery:
Brief, panel, reporting executed in less than 10 working days
Our methodology on our polls solution (trailers testing on Betaseries.com)
Test on trailers of series evaluated for purchase decision or promotional material optimization (treatment, music, length...)
Trailers upload on Betaseries.com home page enriched with one multichoice poll
Reporting & recommendation based on satisfaction feedback and panelists' profiles
Deliverables : main target audiences incl. per age, genre, platform, affinitary series and genres, loyalty profile of the target
PDF reporting with stats & analysis and recommendations
Fast delivery: Brief, survey, report completed in less than 5 working days
